RUSHCARD - CHANGE PERSPECTIVE
The video is meant to create a discussion around the issues of racial profiling and violence that has swept the nation over the past two years. We are drawing on the parallel fear that both African American males and Police Officers have when it comes to the safety of their lives. The interactive video uses new technology that allows for swapping between two videos based on the device orientation.
WEBBY AWARDS - Winner Best Use of Media / Honoree Online Guerrilla & Innovation
NYF - 2nd Prize - Interactive Best Use of Media: Film / 3rd Prize - Best Use of Media: Film
One Show - Merit Award Innovation in UX/UI
SXSW - Finalist Visual Media Experience
CLIO - Shortlist - Digital/Mobile
THIS EXPERIENCE IS MEANT FOR MOBILE DEVICES.
CHECK THE LIVE INTERACTIVE VIDEO AT:
www.makemoves.com
AD: Johana Martinez CW: Chanae Reed
Poem written in collaboration with a spoken word Artist