SOUR PATCH KIDS - HALLOWEEN

7-Eleven is in the midst of a zombie invasion. Instead of walkers roaming the aisles, store shelves are overrun by Sour Patch Kids Zombie Candy. To promote the partnership we created a classic and nostalgic jump-scare video for social.

SOUR PATCH KIDS - SINGLES ONLY

Valentine’s Day can be a tough time to be a party of one, so to celebrate self-love we created a Singles Appreciation Day register with special merchandize and candy to gift not anyone else but YOURSELF. Embrace your singlehood in all its forms !

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SOUR PATCH KIDS - HEADS

Sour Patch Kids Heads is a new candy that includes 2 unique flavors in one candy. To launch the product, we created a social video that imagines how the flavors came to be – through a playful bite ‘n’ swap that transforms the Kids into masked Luchadores.

SOUR PATCH KIDS - WATERMELON

Social listening opened our eyes to the public’s love of the SPK Watermelon flavor. To amplify social commentary, we invited fans to pick a side with mobile–first content that promoted the Watermelon skew.

TRIDENT - WE GOT FLAVOR

We made Trident standout amongst competitor displays with a photo submission contest that put flavorful user–generated images on packs. Gum is back baby!

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Concept & Copy by: Chanae Reed
Concept & Art by: Johana Martinez