Rushcard - Change Perspective

The video is meant to create a discussion around the issues of racial profiling and violence that has swept the nation over the past two years. We are drawing on the parallel fear that both African American males and Police Officers have when it comes to the safety of their lives. The interactive video uses new technology that allows for swapping between two videos based on the device orientation.

WEBBY AWARDS -  Winner Best Use of Media / Honoree  Online Guerrilla & Innovation
NYF - 2nd Prize - Interactive Best Use of Media: Film / 3rd Prize - Best Use of Media: Film
One Show - Merit Award Innovation in UX/UI
SXSW - Finalist Visual Media Experience
CLIO - Shortlist - Digital/Mobile

ADWEEK     HELLOYOUCREATIVE    CHICAGOCRUSADER

THIS EXPERIENCE  IS MEANT FOR MOBILE DEVICES. 
CHECK THE LIVE INTERACTIVE VIDEO AT:
www.makemoves.com

Concept by: Chanae Reed

Concept & Art Direction: Johana Martinez

Poem written by spoken word Artist

GLADE LATINO - SPRING 2016 COLLECTION

Concept development and production of Glade's spring Facebook posts, which included static images, GIFs, cinemagraphs and animations. I designed the shoes for one of the posts. We also assisted in translating the posts from English to Spanish. 

The new scents from Glade express who you are and how lovely you choose to live your life. The posts are live at GLADE LATINO.